Study guides, Class notes & Summaries

Statistics 3 Lectures LECTURE 1: Recapitulation LECTURE 2: ANOVA / Regression LECTURE 3: Factorial ANOVA LECTURE 4: ANCOVA LECTURE 4: Mediation / Moderation LECTURE 6: MANOVA/ Repeated Measures

This is a summary of all lectures, articles and the book of Thomas Eriksen and of David Kloos

An extensive summary of all articles, lectures and knowledge clips

This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

ALL lectures for the course Experimental Research, including an elaboration of a couple of exam questions

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

The Qualitative Business Research Methods Course Summary and 88 Practice Questions for International Business Administration students at the Vrije Universiteit (VU) is the perfect study resource for students who are looking to deepen their understanding of qualitative research methods and improve their performance on exams. This course summary includes a overview of key concepts and theories related to qualitative business research methods, as well as 88 practice questions designed to help stude...